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A relatively new brand within the watch world, Accurist was established in 1946 by Asher and Rebecca Loftus. They took on the challenge of improving on time keeping mechanisms, using only the finest quality parts. Their passion for quality continues today. Accurist are leaders within the watch world, with their consistent quality and focus on fashion.

Their rapidly changing range and reliability mean that people of all ages are drawn to this brand.
Their keen eye for trends keeps them ahead of many of their rivals. Plus we love a British Brand!

And don’t forget: At the third stroke, the time sponsored by Accurist, will be …”. (Most people¬†under 21 will not have a clue what that means, ask your dads or mums) 1986 – 2008

Brian Cobby, was used for his voice during the sponsorship period

The companies slogan a the time “Accurist- the standard by which all watches are set”

Accurist are now part of the Sekonda Group