Tag Heuer watch repair and servicing

1914

It was not until 1914 that Heuer’s first wristwatch was created, as these were designed from traditional pocket watches the crown was positioned at the 12 o’clock position.

1916

Heuer invented the “micrograph” which was the first stopwatch with an accuracy of 1/100 of a second. This was followed closely by the “semikrograph” which offered an improved timing of 1/50 of a second.

The 1930’S AND 1940’S

During these years the “Autavia” was invented, a dashboard clock used in automobiles and aviation. The name is a combination of these names. The companion to the Autavia was the “Hervue”, and this design could run for an impressive eight days without being wound.

Heuer’s innovation continues, and by the mid-1940s, this line of watches included two and three register models. The three-register model even included a full day/date/month calendar.

The 1950’S

In the early 1950’s Heuer was creating watches for Abercrombie & Fitch. The brand created exclusive designs sold only to the retailer. The unique designs included “Seafarer” which was the world’s first chronograph with a tide level indicator and the “Auto-graph” which had a tachometer scale and a manual reference hand which allowed a rally driver or navigator to determine whether the car was achieving the desired pace, over a measured mile. These features could also count golf scores!

The 1960’S

In 1962 TAG Heuer became the first Swiss watch in space; John Glenn wore a stopwatch by the brand when piloting Mercury-Atlas 6 spacecraft. The watch is now on display at the San Diego Air and Space Museum. During these years, most of the watches created by the brand used movements manufactured by Valjoux – is a Swiss manufacturer of mechanical watch movements.

During the 1960s the race was on to introduce automatics chronographs. TAG Heuer was in competition with Zenith and Seiko to bring these to the market. Repairs by Post also specialise in Seiko watch repairs. During this time TAG Heuer partnered with Hamilton and Breitling and held press conferences in Geneva and New York, on 3 March 1969 to show their new lines of chronographs. TAG Heuer’s first automatic chronographs were the Autavia, Carrera and Monaco.

The Monaco watch was the first automatic chronograph with a square face and was worn by movie legend Steven McQueen. The “Monaco” was reissued with a new design in 1998 and was reintroduced again with an entirely new mechanism in 2003 in response to McQueen’s increasing popularity. Today The “Monaco” can still be purchased and is holding up TAG Heuer’s impeccable standards.

The 1970’S

During the 1970’s TAG Heuer introduced their first digital chronosplit, which had LCD and LED displays it was named the “Chronosplit”. In these years, the brand also started using the Valjoux 7750 (TAG Heuer Calibre 16) movement in its automatic watches and is still seen to be one of the most successful automatic chronograph movements ever made.

The 1980’S

Until now TAG Heuer was only ever known as “Heuer”. The name we recognise today was formed in 1985 when Techniques d’Avant Garde (TAG) acquired Heuer.

In 2010, TAG Heuer introduced the ‘Pendulum Concept’, the first magnetic oscillator without hairspring capable of providing restoring torque comparable to that of hairspring.

Today TAG Heuer still creates models of their most loved pieces, including the Carrera, which has seen over 10 models since its creation.

2019

At Baselworld 2019, Tag Heuer launched Autavia. The collection, originally from 1962, was based upon the relationship between watches, cars and planes. Redesigned for 2019 the dial is more transparent and luminescent, the crown has a retro feel, and the back is engraved with a tyre and a propellor.

For golfers, there is the newly launched TAG Heuer Golf, an application available for the new TAG Heuer Connected Modular Golf Edition or on a smartphone. It has a 3D mapping for over 39000 gold courses worldwide, professional statistics and satellite images.